MOOD BOARD FASHION ARCHIVE

At time of writing, a quick scan offers aged ads from Hermes, Patek Phillippe, Moschino Slim Aarons-style photos of assorted riviera and street-style shots of celebrities from other eras, including Brigitte Bardot, Michael Jordan and John F Kennedy Jr.

The Sporty & Rich mood board is populated with vintage advertisements, editorial fashion shoots and architectural exposés, among the odd shot of an S&R garment on a model, or occasionally, Oberg herself. People know Sporty & Rich first for the mood board, and now for the clothes.” You eventually need the skill and passion to turn it into something more tangible, but the success of the brand was built off of the Instagram page. “It was a way to manifest what I wanted, I guess. “I started the IG page before anything,” remembers Oberg. Drink plenty of water.’ It is the kind of thing a Hadid might wear with New Balance 990s, on a coffee-run. Sweaters are oversized, cut from pastel cottons and collegiately emblazoned with phrases such as ‘Wellness’, ‘Health is Wealth!’ and ‘Be nice. I'm obsessed with beautiful things, people and places, who isn't? Some might say it's superficial, I think it's honest.”Ī post shared by Sporty & Rich & Rich makes jersey sweats, casual sportswear and accessories for women, mainly, but there are men’s and unisex pieces, too. They are mostly aspirational images – places I want to go, houses I want to buy, cars I want to own- images of my dream life.

MOOD BOARD FASHION ARCHIVE

“It's where I keep an archive of images that I can reference in my work, and my future.

“ Sporty & Rich is a mood board for life, specifically my life,” says Emily Oberg, who founded the luxury casualwear brand in 2014. The mood board is still the creative tool it has always been, but traditionally it was an inward thing – something one kept relatively quiet, so as not to suggest the resulting clothing collection (for example) relied too heavily on pre-existing ideas. The glossy, transparent glasses inspired a very light kangaroo leather shirt-weight jacket in the collection that has a transparent, ceramic-like treatment.” I love the vibrancy, and the almost violent use of colour blended with black. “The left-hand board is all works by Pierre Soulages,” explained Alessandro Sartori, the then creative director of Berluti, of his mood board for the season, “from which we took inspiration for colour and treatment.

Mood board fashion